Contents of a Business Plan

Sr.#
Contents
BP5M
BP10M
BP25M
BPLRPR
1. x
x
x
x

     1.1 Objectives
x
x
x
x

     1.2 Mission
x
x
x
x






2
Company Summary
x
x
x
x

     2.1 Company Ownership
x
x
x
x

     2.2 Start-up Summary
x
x
x
x

     2.3 Company Location
x


x


x


x


         
3
Services / Products
x
x
x
x






4
Marketing Analysis Summary
x
x
x
x

     4.1 Market Segmentation
x
x
x
x

     4.2 Target Market
           Segment Strategy
x
x
x
x

     4.3 Service Business
           Analysis
x
x
x
x

          4.3.1 Competition and
                  Buying Pattern
x
x
x
x






5
Strategy and Implementation Summary
x
x
x
x

     5.1 Competitve Edge
x
x
x
x

     5.2 Sales Strategy
x
x
x
x

           5.2.1 Sales Forecast
x
x
x
x

     5.3 Milestones
x
x
x
x






6
Management Summary
x
x
x
x

     6.1 Personnel Plan
x
x
x
x



 

7
Financial Plan
x
x
x
x

     7.1 Important Assumptions
x
x
x
x

     7.2 Breakeven Analysis
x
x
x
x

     7.3 Projected Profit & Loss
x
x
x
x

     7.4 Projected Cashflow
x
x
x
x

     7.5 Projected Balance
          Sheet
x
x
x
x






8
x
x
x
x

Types of Plans
 Business Plan Advance
Business Plan
 Larger
Business Plan
More Advance Business Plan

Project Cost
$3 mn - $5mn
$5.1mn - $10 mn
$10.1mn to $25mn
$25.1mn- $250mn

Minimum Investment Required
$3 million
$5.1 mn
$10.1 mn
$25.1 mn

Business Plan Fee
$10,000
$15,000
$20,000
$25,000+



                                               
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